eZanalytics requirements
● You must use a Chrome Browser ● You will need your Google Analytics credentials and for security, you’ll need to make sure you have access to your company’s account. ● eZanalytics is designed to work with eCommerce sites that include a logical breadcrumb organization of the products.1.3 Enabling & Disabling of the Chrome Plugin
1. Click on the Chrome Plugin (as highlighted below) and then you will see a toggle button as shown in the screenshot below:
2, Click on “Active” as shown in the toggle button screenshot above and the plugin will become inactive as shown below:
1.4 Add to List Function
Create a new List & add the webpage to that list 1. Open any page of your website in the browser & Click on eZanalytics Plugin in the address bar and you will see the “Add to List” section on the plugin as shown below.
2. Enter the List Name you want to create in the text field & click “Add”(as shown below) and the list will get created and the page will get added to that newly created list.
1.5 List Management
Add a new webpage to the existing Lists from the dropdown: 1. Open any page of your website in the Chrome browser & Click on eZanalytics Plugin in the address bar and you will see the “Add to List” section on the plugin as shown below.
2. Mouseover in the “Enter list name” section(as shown below) and click on the drop-down icon as highlighted in the below screenshot. After clicking the drop-down icon, you will be able to see the already created list names. Select the best suitable option for the web page opened from the list and click “Add” Button and that page will get added to that list.
1.6 Navigate through Alerts
eZanalytics Alerts in Chrome Plugin 1. Open any page of your website in the Chrome browser & Click on eZanalytics Plugin in the address bar and it will get open. In the plugin, you will see the “Total Alerts” section as shown in the below screenshot.
2. Under the “Total Alerts” section of the plugin at the right-hand side of the plugin, you will see count of all three types(Traffic, Conversion, Transaction) of alerts that got triggered in the past 24 hours as shown in the below screenshot. If you would like to see more in detail about each alert like what all alerts got triggered, click on the “View List” hyperlink(highlighted in the below screenshot), and will take you to the Crewmachine. Also, if you want to see a specific type of alert out of 3, you can click on the “count hyperlink” and that will again take you to the Crewmachine as shown below.
Note: If you open the eZanalytics plugin on the homepage, then it will show the total count of all three types that got triggered from throughout the website, while all other pages will show the count of alerts triggered for that particular page.
1.7 Toggle between the traffic channel type in Pages with Session section?
Pages With Sessions: Navigate through Different Traffic Types & Different Comparative Time Durations 1. To see the Google Analytics data like Total Sessions, Total Orders, Total Revenue, etc for a particular page of your website, open the page in the Chrome browser & Click on eZanalytics Plugin in the address bar. In the plugin, you will see the “Pages With Sessions” section as shown in the below screenshot which will show Google Analytics Data Summary for that particular page.
2. To see Google Analytics Summary like Total Sessions, Orders, Revenue, etc across different traffic channels for the page opened in step 1, use Traffic Dropdown as shown below:
Note: The specific channels may vary from this example depending on how the Google Analytics account was set up.
3. To see the data from a particular time frame(Last 30 days, Last 7 Days, Yesterday), use the “Time duration” dropdown as shown below.
4. The numbers/arrow sign in Red & Green(in the above screenshot) shows the trending/comparison data and compares it to the previous duration. For example, if you select yesterday, it compares to the day before but if you select the Last 30 days it will compare to the previous 30 days. Red implies drop and Green implies Gain.
1.8 Mouse-over on the breadcrumb
1. Open any page of your website which has a breadcrumb in chrome browser and you will see icon on the breadcrumb. Starting from left, when you bring the mouse cursor on the sign before “Home” as shown in the screenshot, it will provide the GA summary like Total Session, Total Orders, Total Revenue, etc for the complete website.
2. In continuation of the previous step, when we mouse over on the sign after “Home” but before “PPE Dispensers” i.e category page as shown in the below screenshot, then it will show the sum of the GA Summary parameters like Total Sessions, Total Orders, etc from all the individual product pages belongs to that category page.
1.9 Page Performance Elements on eZanalytics Plugin
1. To see the last 30 days trend of Page Performance Elements (Total sessions, Total Orders & Total Revenue) from a particular page of your website graphical presentation, Open that page in the chrome browser, and click on the eZanalytics Plugin in the address bar. In the plugin, you have to scroll down a little and you will see the “Page Performance” section and by default, it will show the Sessions trend as shown in the below screenshot.
2. In order to see the Total Revenue/Total Orders trend, you need to click on the “Total Revenue/Total Orders” screen as shown in the screenshot below. Note that, whichever screen elements trend will be selected in under Page Performance section, that heading text & numbers of that screen will come in Blue color as shown in the screenshot.
Also, If you want to see the stats of Total Sessions/Orders/Revenue on a particular date, you need to mouse over on that date as shown in the above screenshot.
2.1 eZ Query
eZ Query organizes key eCommerce Analytics data using the breadcrumb taxonomy on your site which makes it easy to analyze by Department, Category, and at the Product Level. Department and Category level data are the sum of all the product pages within. eZ Query makes it easy to filter, sift, and export your data at any level of granularity. eZanalytics is designed around the eCommerce Big Six. The Big Six are the six metrics that provide a fundamental view of the business. The first three data points are revenue, orders and sessions and the second three metrics are all ratios: conversion rate, average order value, and revenue per session. These six metrics are fundamental to the eZanalytics design.2.1.1 Category-Level Analytics
All data at the category level are a roll-up of the metrics by acquisition channel for all products in the category. Users can select category level data under page type as Product, Category, Home & Others from the drop-down list as shown below.
Sessions
A session is a group of user interactions with your website that take place within a given time frame.Orders
Ecommerce data is composed of orders and item data. Order data is made up of the information collected about each order that occurs on your site.Revenue
Revenue is the total amount of income generated from a website page.Conversion Rate
Conversion rate is defined as the number of visitors to a website that completes a desired goal (a conversion) out of the total number of visitors.Average order value
Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website.Revenue Per Session
Revenue Per Session is a measurement of the amount of money generated each time a customer visits your website. Similar to Category Level Analysis, you can export the top 6 eCommerce analytics metrics by acquisition channel for comparative analysis. Users can select product level pages under page type drop-down list.2.2 eZanalytics List
Easily organize any group of products or categories and provide both a Group Summary and a Product Drill Down. Step 1: Choose the product/s which you would like to add in a custom list. Click on any checkbox from the eZanalytics ID column as shown in the below screen.
Step 2: Provide a list name that is the best match for the selected id.
Step 3: Click on the Update button to save the list.
2.3 Time Selection
Select Display Period to choose between yesterday, the last 7 days, or the last 30 days. By definition, any comparison data uses the previous identical time selection.- It helps the user to get more updates about your Query View. You can select the time period. Step1: Click on the date range box.
Step2: Select one of the options from the drop down like Yesterday, Last 7 Days or Last 30 Days.
2.4 Acquisition Channel
eZanalytics segments all page-level traffic by Acquisition Channel pulling those directly from the Client’s Google Analytics account and the specific channels can vary. Segmenting traffic is the process to explicitly see your different traffic sources.By Traffic Type:
To see Google Analytics Summary like Total Sessions, Orders, Revenue, etc across different traffic channels like Organic, CPC, Referral, Email or Total, etc. for the page-level, use Traffic Dropdown as shown below:
Note: The specific channels may vary from this example depending on how the Google Analytics account was set up.
2.5 Custom Search
It helps the user to choose a search field based on specific requirements. Step1: Click on the filters dropdown.
Step2: From Filters drop-down, choose the Custom Search.
Step3: Click on the Options dropdown.
Step4: Select the required option from the drop-down.
Step5: Select the condition you would like to use a custom search from the drop- down and click on the Search button to see the results.
2.5.1 Page Type
eZanalytics is designed to track the eCommerce performance of a website, hence we are tracking Product and Category Pages of a website.Product Page
The product page is a page on a website that describes a particular product or service. This can include specific specs and features, and it may also provide information about the manufacturer and brand.2.6.1 Reload
It helps the user to refresh eZanalytics Query view data at any duration.
2.6.2 Choose Column
It helps the user to add or remove desired columns based on report requirements. Users can use ‘select all’ options to select all columns in a single click. Step1: Click on the Choose Columns button.
Step2: Click on the columns checkbox, which you would like to see.
2.6.3 Send for Optimization
It helps the user to take quick action regarding optimization steps. Based on user request crew staff will act immediately on a selected list of items. Step1: Click on the Send for Optimization button.
Step2: Choose the items you would like to optimize and click on the Send for Optimization button.
Step3: Click on the Confirm button to submit the item optimization request.
2.6.4 Export
It helps the user to export data from the selected list of items. Step1: Select the items you would like to export and click on the Export button.
Step2: Click on the Update button to export the items.
Step3: A pop up will appear to inform you about the export status.
3.1 What are Alerts on eZanalytics?
An alert on eZanalytics is a custom-defined trigger that notifies you after a significant change in key metrics; sessions, orders, or conversion rate. And it can do this for any product or category. The eZ Alert system is easy to use and configurable. You can set different kinds of alerts in eZanalytics to keep track of your eCommerce store pages like: ● If conversion rate decreased or increased by x% for a product page or category. ● If sessions decreased or increased by x% for a product page or category. ● If transactions decreased or increased by x% for a product page or category. ● If revenue decreased or increased by x% for a product page or category. Alerts help you to make informed decisions based on the available information.3.2 How to Access Alerts in Crewmachine?
Alerts can be accessed through browser plugin or directly accessed through eZanalytics on the CrewMachine platform.
3.3 Types of Notifications
eZanalytics have three types of notifications including conversion, traffic and transactions.
3.4 Alert by Page Type
eZanalytics alerts are designed to track product and category pages of an eCommerce website.
3.5 Alert by Traffic Channels
eZanalytics alerts are designed to track all different sources of traffic like Organic, Paid, Email, Referral etc.
3.6 Alert Variations
eZanalytics alerts has two variations which are used for setting up the alerts to track the increase or decrease of traffic, conversion, transactions.
3.7 Alert Time Period
eZanalytics alerts could be set for three different time periods like Last 30 Days, Last 7 Days and Yesterday.
3.8 Alert ID
Alert ID is an alert identifier which uniquely identifies any specific alert in CrewMachine.
3.9 Alert Count
Alert count is the number of times an alert has been triggered and recorded.
3.10 Alert Date
Alert date is the date when an alert gets triggered.
3.11 Alert Status
Alert status shows the condition of a particular page, if it’s Optimized or Not Optimized.
3.12 Alert Setup Process
To set up the alert in eZanalytics, please follow the following steps: Step1: Click on the “Alert Settings” button in CrewMachine platform.
Step2: Select the Notification Type as conversion, traffic or transaction.
Step3: Select the Page Type as Category, Product or Both.
Step4: Select the Channel from dropdown such as organic, paid, referral, email or Total.
Step5: Select the Variation as increased, decreased or Both.
Step6: Select the Variation by % you would like to consider as notification.
Step 7: Select Comparison By the time period as Last 30 Days, Last 7 Days or Yesterday.
Step 8: Click on the Save button to complete the alert setup.
Step 9: Click on the + sign to add another notification and repeat the process from Step1 to Step 8.
