A: The most successful eCommerce businesses make decisions based on metrics. They know the state of their store’s performance at all times and know which levers to push to grow.

There are thousands of metrics we can track, but only a few of them are directly connected to revenue optimization and can be turned into actionable insights that help eCommerce business grow.

Let’s talk about the most important eCommerce Analytics metrics we should track.

• Sessions

• Conversions

• Revenue

• Conversion Rate

• Order Value

• Revenue Per Session