A: Based on the eZanalytics notification type, you could optimize the low-performing eCommerce pages. Below are the details:

• If Conversion Rate Has Dropped - Conversion rate is usually associated with page quality. So, having a well-structured web page helps in improving the conversion rate. The key elements to check are:

  • Detailed product copy including the key features and attributes.

  • Good product images and videos

  • Product FAQs

  • Free shipping and specials offer

  • Good shopping cart experience

  • Show contact info and offer live chat

  • Good site filters

  • Product reviews

  • Clear, big calls to action

Etc..

Optimizing the above elements of an eCommerce page facing conversion rate drop will help to recover and improve the performance.

• If the session has dropped - There could be a different prospect of session drop like:

  • Is the decline is a sharp, sudden drop-off, or a slow and steady decline?

  • Did the traffic only dip for a few days?

  • Does it look like the traffic is beginning to recover on its own?

if the drop was sharp, sudden, and isn’t recovering then the website could be suffering from a Google penalty. However, if the dip only lasts a few days and looks like it’s recovering on its own, the website may have just had connectivity issues that were fixed over a few days.

To improve the performance of an eCommerce page facing sessions drop issue, you should analyze the following:

• Check out the Google algorithm changes

• Check out the search console for any penalty

• Check out the backlinks losses

• Check out the targeted keyword’s ranking trend. Lower search rankings that in turn lead to traffic drops.

• Fix Page Redesign/Updates Issues

• Fix Technical SEO Issues

• Fix Low-Quality Content. Google punishes low-quality content and rewards high-quality content.

• Fix the Meta Title and Description to improve the CTR.

• If conversion has dropped - A decrease in the transaction is the most critical metric to observe and fix. You should consider the following to improve the conversions on an eCommerce page:

  • Re-analyze your landing page experience.

  • Improve the shopping cart experience of users.

  • If the account creation process takes too long or there’s an issue on the payment page, we should fix it.

  • Send a pop-up or email notification to website visitors, offering a discount.

  • Optimizing or simplifying the checkout process.

  • Make the page more user friendly via adding the conversion content on product page including the enhanced product images/videos, description, specifications, attributes, faqs, etc.